问题越具体，回复率越高。"What's your target market?" 好过 "Any other questions?"
Hi [Name], thanks for your inquiry about the [product, model X]. For [quantity] units, our FOB price is USD [range] depending on configuration. One thing worth mentioning: this model passed [certification] last quarter, which most buyers in [market] require. To quote precisely — will these be used for [application A] or [application B]?
I understand price matters. May I ask what you're comparing against — same material and certification? If the specs match and quantity reaches [X] units, I can review the price with my manager. Alternatively, with a 50% deposit instead of 30%, I have room to work on it.
We do have a trial-order option: [small qty] units at USD [price+12%], and once your reorder reaches [MOQ], we apply the standard price and refund the difference on the trial batch. Most of our long-term clients started exactly this way.
Sample cost is USD [X] plus shipping, and it's fully deductible from your first order. If you share your DHL/FedEx account, we can dispatch within 48 hours.
Hi [Name], quick note rather than a chase-up: we just finished a shipment of the same model to [country], and the freight rate to your region dropped about 8% this month. If timing works, ordering before [date] locks in that rate.
That price is possible in the market — usually with [material B] instead of [material A]. Fair enough if that fits your positioning. One number worth checking: our defect rate is under [X]%, which on a [qty] order saves roughly USD [amount] in replacement and shipping. Happy to send our QC report so you can compare like for like.
场景 6 · 付款方式僵持
正确思路：付款方式是风险分配问题，不是信任问题。给阶梯：首单 T/T 30/70，合作三单后谈 L/C at sight，年采购量达标再谈账期。把让步和合作深度绑定。
For a first cooperation we work with 30% T/T deposit, balance against BL copy. Once we've completed [2–3] smooth orders, we're open to L/C at sight, and credit terms can be discussed at [annual volume]. This is how we've built terms with our clients in [region].
Honest answer: full quantity by [date] isn't realistic without risking quality. Two workable options: (1) we ship [40%] by [earlier date] and the balance two weeks later; (2) with a rush fee of [X]% we can compress production to [Y] days. Which works better for your launch plan?
We don't hold [cert] on this model yet — the application is in progress, expected by [month]. Meanwhile, we have [alternative cert / third-party test report] covering the same safety items, and this model has shipped to [market] buyers including [type of client]. I can share both documents today.
① 发货后主动同步物流，别等客户来问；② 到货后一周内问使用/销售反馈；③ 按客户销售周期推算库存见底时间，提前 3–4 周提醒补货；④ 目标市场旺季/节日前 2 个月，主动给备货建议。
返单触发话术
Hi [Name], based on your last order in [month], your stock might be running low around [date]. Raw material prices are stable this month — a good window to reorder. Same terms as last time, and production slot can be reserved this week.